Website Redesign Proposal

Executive Summary

This proposal outlines a full website redesign for Acme Studio, replacing the current outdated site with a modern, responsive design that improves lead capture and reflects the company's current brand positioning. The project includes a 5-page responsive website, a booking form for client inquiries, a content management system for easy updates, and basic analytics integration.

Project Goals

• Modernize the website design to reflect current brand identity
• Improve lead capture through a booking form and clear CTAs
• Make the site fully responsive across mobile, tablet, and desktop
• Enable the client to update content independently via CMS
• Establish basic analytics tracking for visitor insights

Scope of Work

Deliverables

• Final source code (GitHub repository)
• Design files (Figma)
• CMS documentation and admin credentials
• SEO setup documentation
• Analytics access and tracking confirmation

Timeline

Pricing Options

Payment Terms

40% deposit to begin work. 40% upon design approval. 20% before final handover and launch. Payments are due within 5 business days of each milestone.

Assumptions

• Client provides all text content, images, and brand assets before the design phase begins.
• Feedback is provided within 2 business days per milestone.
• Hosting and domain registration are managed by the client.
• The timeline starts upon receipt of the deposit and content.

Revision Policy

2 rounds of revisions are included for design and development phases (Standard package). Revisions must be submitted as a consolidated list. Additional revision rounds are billed at $100/hour.

Next Steps

Review this proposal and let us know if the Standard package aligns with your expectations. If you have questions or want to adjust the scope, reply and we will revise. To proceed, confirm the package and we will send a brief agreement along with the deposit invoice.